Visual have produced a stunning centre-piece Christmas film to anchor a full media launch in 2015 and generate footfall for Kildare Village. Visual’s festive film, ‘The Red Shoes’, was the first long-form content to be created for an Irish retail brand. Visual’s creative team were adamant that high-end production was essential to the proposed style of the film so they quickly embarked on a big budget approach despite working to a time sensitive marketing deadline. Visual partnered with creative agency, Vocal, to conceive the piece. Vocal’s Creative Director, Niall O’Driscoll, revolved the tale around young lovers Marla and Dylan and how a pair of enchanting red dancing shoes brought them together at Christmas.