Clickable Videos

Launching an interactive fashion campaign on the Westfield Youtube channel required vStream Corporate Video's expert knowledge of integrated platforms to maximise click through and functionality. Our software and video animation departments developed the project over nine months, designing a user friendly interface for in-centre iPads and Touch Screens so consumers could interact with the brands in the Westfield shopping outlets. The series of fashion videos were made in collaboration with acclaimed fashion photographer Rankin. The campaign was fully interactive and viewers could click on any outfit in the videos while the video played to receive information on the items and brands. This was the first launch of the innovative 'Clickable Catwalk' platform in the UK and attracted a staggering half a million views on Youtube in the first week!